Odin

Social prediction platform

Odin is an AI powered prediction platform for social sector management. Through NLP and machine learning, Odin are able to monitor empathy burnout among staff and warn managers that it’s time to make a change in staff planning and relations between staff and residents to prevent episodes causing burn out, sick days or sick leaves.

The identity balances two main factors, being a state of the art tech product Odin also needs to embrace empathy, seriousness and trustworthiness given the serious and delicate subject.

The concept is a reference to Odin in nordic mythology, who gave his one eye in return of all seeing knowledge. Just as the myth, the products reveals insights that are not otherwise visible. The pattern is a reference to the network graphs and connection points essential for visualising staff and patient relationships.

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Info

Deliverables

Brand identity
Product design
Website

Client

Odin

Year

2022