Jabra is a Danish brand specializing in audio equipment, and more recently videoconference systems. It is owned by GN Audio, which is part of the Danish company, GN Group. Jabra engineers, manufactures, and markets wireless, true wireless, and corded headphones for consumers and business customers.
My role was to help Jabra create a more cohesive experience across their digital touchpoints and make the transition between corporate utility desktop apps and their consumer mobile app seemless, as the barrier between office use and private use gets blurred and user expectation have increased.
The Identity is based on on one of the most essential elements in motion design – the easing curves, which are used to control acceleration over time ratio. The identity needed to be structured and simple enough to ensure coherence and consistency and flexible enough to allow for broad range of expression – from very playful for owned content to more subtle when used to present client work.To achieve these attributes the identity revolves on clearly defined grid usage and limited typography styles. This is balanced by a more perky color palette and room for playing around with the symbol shapes.
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