Gutkind

Publishing in a digital age

Gutkind is a danish based publishing house with a focus on quality fiction with an international perspective. Gutkind is owned by Bonnier and was established in 2019 but is build on a history reaching back to 1862.

My role was to develop an identity that would work both in a digital and printed context, while ensuring a distinct profile.

The concept is build on human visual languages and signals, used to encode and decode communication and meaning. The essens of these patterns are often geometric shapes.
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The intention is to achieve a symbol that is clear and impactful, but at the same time abstract and timeless. Combined with a colourful palette, the design elements share a visual DNA ensuring a coherent and clear expression across all touch points. The result is a forward looking take on the publishing industry, optimized for a digital future.
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Info

Deliverables

Visual identity
Website

Client

Gutkind

Agency

Manyone